Penetration of sales in social media and higher internet presence visibility have been through several approaches, and some successful strategies have not been pursued. Outlined below are some strategies that may or may not have been pursued, as well as a recap of pursued approaches.
The strategies which I have been exposed to on the client side:
- direct email, non qualified leads, a sales pitch regarding your web site, to improve your standing in web search results, or social media, more Twitter followers at a price
- any comprehensive packages, which offer an intelligent approach in an email are ignored due to the sheer volume of pitches, and those along with brutally dishonest emails are sent to the same circular file, the email trash can.
There are some attempts at personalization, using your own forms on your site to deliver the same message. Using your own forms helps to personalize the message, but it still met with apprehension of need and thievery.
I, along with many others, may want the show me the ROI approach. Meaning, the SEO expert, or the brand Internet marketer, should do the research on the client, and fulfill a trial basis as an introduction to their services. For example, baseline your results in search engines as well as identify your users in each of the social platforms, Twitter, G+, etc., pursue their approach of driving up your social media presence, state their trial goals, and period. Take another look at internet presence penetration after the trial, no obligation.
This approach would engage the client, and once the cold call email might be received, but the trial period, the perspective client should notice an uptick in social media, and other features of the pitch. Essentially, the potential client will see the value, and after the period connect with the sales person, not a cold call, but a qualified lead which has already provided value during the trial period.